About Us

About Me

Nancy Woinoski

Nancy Woinoski
Nancy is our company founder. With over 15 years experience in instructional and digital design, Nancy has worked with large, medium and small organizations and on accounts that cover virtually every aspect of the business world. She is an Articulate MVP (Super Hero) and is a multiple winner of the Articulate Guru award.

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2008 / 2017

Pinched Head is a privately owned elearning company located in Toronto. Founded in 2008, our goal is to empower organizations of all shapes and sizes to train people more effectively. We've helped organizations from Napanee to Nairobi achieve their goals by creating interactive learning experiences that are relevant to their specific business needs.

Our Name

We could have chosen a business-like name, one with the word "Learn" in it or something with a big "E" in the title, but that wouldn't reflect who we are. The word Pinched Head, (pronounced \ˈpinched\ \ˈhed\) is a noun that derives its origin from Greek and signifies "someone who displays great creativity in communicating complex ideas to the masses." It was often said of Plato and Aristotle that they were the greatest "Pinched Heads" of their era. ...okay, okay... we're kidding.

The name really came about when we were first getting involved with digital design. We were tasked with putting together an online photo directory and someone in our team had PhotoShop.The result? — a directory of photos that looked like something from a fun-house. Our heads were pinched so that our brains were really huge and our faces really squished. Why do I tell you this? Because at Pinched Head we believe that learning has to include a sense of exploration and discovery. It starts with a need to do something and provides a creative place to be gain experience within the context of the learning.

Our Philosophy

We take our work seriously, but approach it with a sense of fun. We stay grounded by following these six guiding principles:
  1. Sometimes the biggest ideas come from the smallest voices. Make sure all are heard.
  2. Clarity is key. Help people understand.
  3. Innovation is not a dirty word. Don't be afraid to try something new or different.
  4. Every service needs fixing. Do better each time.
  5. Learning should not be a drag. Even dull subjects deserve creative solutions.
  6. Integrity matters. Strive to deliver what is promised.

Our Promise

We will treat your project and your team like it's the most important thing in the world. We will always do what we say we'll do and will definately go the extra mile to make sure you are delighted with the end result.

What We Do


  • Write killer copy, instructional text, audio and video scripts
  • Design powerful learning exeriences based on proven instructional techniques
  • Illustration


  • Mobile Learning
  • Interactive Learning Modules
  • Micro Learning
  • Blending Learning


  • Requirements Analysis
  • Team Mentoring
  • Design guidance
  • Process and workflow reviews